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What effect has the film The Social Network had on the Facebook brand itself? YouGov BrandIndex, a daily consumer perception research service, compiled data to examine just that.

An oft-discussed part of the film is its portrayal of Facebook co-founder Mark Zuckerberg. Zuckerberg himself doesn’t seem too worried about the film, but that doesn’t negate the overall impact the film will have on how Facebook is perceived now or in the future.

As we noted in our film review, for better or worse, the story presented in The Social Network will become part of the historical lore for the company.

The question is, has the film helped or hurt the brand? YouGov BrandIndex took at look at the general perception of Facebook among three different demographic groups between September 16, 2010 and October 6, 2010.

Check out the chart of its results: